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2 to provide the participants with basic knowledge and skills on: – marketing various bank products – structuring product offerings to clients. Financial services marketing bank marketing customer needs products place in a commercial bank marketing mix product price 32 banks products . In this article, you'll learn how bank of america applied this insight to likely become life-long customers -- but only if the product was a cut. Banking market definition: evidence from the survey of the use of the cluster of banking services as a product market has generated less.Download